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| SAP Customer Relationship Management |
|
SAP Customer Relationship Management (SAP CRM, formerly mySAP Customer Relationship Management) focuses primarily on the value relationship between an enterprise and its end customers. SAP CRM is closely related to and connected with other solutions of the SAP Business Suite.The solution connects front- and back-office functions into a single, customer-centric operation. It delivers functionality throughout the customer engagement cycle, providing all the features and functions which are need for marketing planning, campaign management, telemarketing, lead generation, and customer segmentation.
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